Primo Style
The objective:
Designing a logo for a glove produced by the top glove company in the world was a daunting task. The Primo logo had to reflect the quality of the glove. Typically, logos and graphics on bats seem to take precedence over gloves. The Primo was different. We wanted to give the consumer the whole package; the look, the feel, the materials all had to be superior to everything else out there already.
The inspiration:
The Primo is a luxury glove, so naturally I considered luxury items, specifically automobiles, when brainstorming to design the logo. I utilized a crest, horse head, and chrome finish, all elements used when designing high end automobiles. Further, the logo itself almost looks as if it could be a hood ornament on a car. I also drew inspiration from Italian sculpture and art. As a result, I created a horse that was statuesque and robust, almost appearing to be made of marble. I also added the colors of the Italian flag to reinforce the fact that the glove is made from Italian leather.
The challenge:
The main challenge in designing the Primo logo was creating something that was new and innovative while still reflecting the heritage of our brand. It had to be relevant without being old-fashioned. It took a few tries, but I think we have created the best visual representation for the Primo glove series.
Check out the links below to see preliminary designs of the Primo logo:
http://i63.photobucket.com/albums/h128/rawlings06/PRIMO1.jpg
http://i63.photobucket.com/albums/h128/rawlings06/PRIMO2.jpg
http://i63.photobucket.com/albums/h128/rawlings06/PRIMOfinal.jpg
Brian Dorsey
Rawlings Graphic Designer
Designing a logo for a glove produced by the top glove company in the world was a daunting task. The Primo logo had to reflect the quality of the glove. Typically, logos and graphics on bats seem to take precedence over gloves. The Primo was different. We wanted to give the consumer the whole package; the look, the feel, the materials all had to be superior to everything else out there already.
The inspiration:
The Primo is a luxury glove, so naturally I considered luxury items, specifically automobiles, when brainstorming to design the logo. I utilized a crest, horse head, and chrome finish, all elements used when designing high end automobiles. Further, the logo itself almost looks as if it could be a hood ornament on a car. I also drew inspiration from Italian sculpture and art. As a result, I created a horse that was statuesque and robust, almost appearing to be made of marble. I also added the colors of the Italian flag to reinforce the fact that the glove is made from Italian leather.
The challenge:
The main challenge in designing the Primo logo was creating something that was new and innovative while still reflecting the heritage of our brand. It had to be relevant without being old-fashioned. It took a few tries, but I think we have created the best visual representation for the Primo glove series.
Check out the links below to see preliminary designs of the Primo logo:
http://i63.photobucket.com/albums/h128/rawlings06/PRIMO1.jpg
http://i63.photobucket.com/albums/h128/rawlings06/PRIMO2.jpg
http://i63.photobucket.com/albums/h128/rawlings06/PRIMOfinal.jpg
Brian Dorsey
Rawlings Graphic Designer
posted by Rawlings at 9:32 AM
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